On the dashboards domain at monday, I gave our llama widget a holiday outfit for the first time. It stuck: users came back each year to see the llamas dress up for the season.
Context
I was on the dashboards domain at monday.com, working on the widgets people lived with every day. One of them was the llama: a small, beloved character that showed up in the product.
Idea
For the 2020 holiday season I dressed the llama widget up for the first time. Not a big platform bet. Just a seasonal moment that felt human inside a work tool.
What happened
It became a thing. People started waiting for the holiday season to see how the llamas would show up next. A tiny delight turned into a yearly ritual.