0 to 1 product growth
I specialize in taking complex products from first concept to scale. At monday.com I led design while monday CRM grew from concept to $100M ARR in three years, then scaled the CRM design team from 1 to 4 designers.
I started as a copywriter. After studying copywriting, I spent over a decade at agencies including Y&R, TBWA, and Gitam BBDO. In 2014 I moved into UX/UI and founded machisto.com, a boutique product design studio for fintech, edtech, and enterprise clients.
I then led design at Tribu, a corporate volunteering platform, and joined monday.com in 2020. As a founding designer of monday CRM, I led design while it grew from concept to $100M ARR in three years, scaled the CRM design team, contributed to monday's Vibe design system, and co-invented three US patents assigned to monday.com.
After monday.com, I consulted for GeoEdge, Alice (formerly ActiveFence), and Deutsch & Co. Today I'm Head of Product Design at Brandlight.ai.
Copywriting still shapes how I design: clear words, sharp narratives, and products that explain themselves. These days I also build real apps with AI.
- Experience
- 20+ years
- Location
- Tel Aviv, Israel
AI-powered product builder
I vibe-code real products and ship design as code. At Brandlight I built an agentic React design system so design can deliver production code. Bizzy was a personal proof of concept: a fully working advanced AI React app I built for myself and to get feedback.
Community-driven design leader
I hire, mentor, and build teams that ship. From Design Hamal (1,000+ volunteer designers) to leading design at Brandlight and Tribu, I care about craft, judgment, and people growing with the product.
Experience
| Company | Role | Years |
|---|---|---|
| Brandlight.ai | Head of Product Design | 2025 to present |
| Bizzy | Vibe Coder | 2025 |
| Alice (formerly ActiveFence) | Product Design Consultant | 2025 |
| Deutsch & Co. | Product Design Consultant | 2025 |
| GeoEdge | Product Design Consultant | 2024 to 2025 |
| monday.com | Product Design Lead | 2020 to 2024 |
| Tribu | Product Design Team Lead | 2017 to 2020 |
| machisto.com | Product Design Consultant | 2014 to 2017 |
| Shopic | Product Designer | 2015 to 2016 |
| Gitam BBDO | Creative Consultant | 2014 to 2015 |
| next-in | Executive Creative Director | 2013 to 2014 |
| Young & Rubicam | Creative Director | 2006 to 2011 |
| Yehoshua / TBWA | Copywriter | 2005 to 2006 |
| Pigment | Copywriter | 2004 to 2005 |
Patents
Eylon Goren is a co-inventor on three US patents assigned to monday.com Ltd.: data visualization, enhanced data representation, and a graphical user interface.
- Digital processing systems and methods for data visualization extrapolation engine for widget 360 in collaborative work systems (US 11,301,812)
- Digital processing systems and methods for enhanced data representation (US 12,430,825)
- Display screen or portion thereof with a graphical user interface (US D1,117,306)
FAQ
Who is Eylon Goren?
Eylon Goren is Head of Product Design at Brandlight.ai and an AI-native product designer based in Tel Aviv, Israel. He led design for monday CRM as it grew from zero to $100M ARR and builds design systems and AI products.
What is Eylon's biggest achievement?
Leading design for monday CRM while it grew from concept to $100M ARR in three years, as founding product designer and later Product Design Lead.
What AI product design work is Eylon known for?
He leads product design for Brandlight, an AI visibility platform, and builds agentic design-to-code workflows. He also built Bizzy, a personal proof of concept: a fully working advanced AI React app for his own use and for feedback. Before that he led design for monday CRM while it grew from concept to $100M ARR.
Does Eylon work on design systems?
Yes. At Brandlight he built an agentic React design system so design can deliver production code independently. At monday.com he scaled CRM design while keeping craft and consistency across complex SaaS surfaces.
How can I contact Eylon?
Email d5v5zc@mail.instinct.com, or use LinkedIn, Figma, Behance, Medium, or GitHub on machisto.com.