Led design vision for monday CRM email campaigns: polished, on-brand emails in minutes, shaped with engineering from prototype through launch and growth.
Problem
Sales teams needed on-brand emails without waiting on design or writing HTML. Existing tools were either too rigid or too complex for everyday CRM work.
Role
As Product Design Lead on monday CRM, I led the design vision for email campaigns: templates, composition, and the path from blank state to a send-ready message. I partnered with product and engineering from early prototypes through launch, while scaling the CRM design team and roadmap.
Decisions
We prioritized a small set of strong templates over an endless blank canvas. Preview stayed spreadsheet-honest where it mattered, and brand controls stayed visible without becoming a theme editor. Microcopy carried more of the guidance than animation.
Outcome
Teams could produce polished emails in minutes. The feature shipped, then grew after launch through close iteration with customers and engineering.