# Eylon Goren

> Head of Product Design at Brandlight.ai, based in Tel Aviv, Israel.

Eylon Goren is Head of Product Design at Brandlight.ai and an AI-native product designer based in Tel Aviv, Israel. He builds agentic design systems, led design for monday CRM while it grew from concept to $100M ARR in three years, and co-invented three US patents assigned to monday.com.

I'm Eylon Goren. Right now, I'm Head of Product Design at [Brandlight.ai](https://www.brandlight.ai/), an AI visibility platform trusted by Fortune 500 brands. I lead the design team and build agentic design systems so a small team can ship production-ready design as code.

Before that, I led design for [monday CRM](https://monday.com/crm) at [monday.com](https://monday.com/), leading design while it grew from a first concept to $100M ARR in three years.

## Selected work

- [Brandlight agentic design system](https://www.machisto.com/work/brandlight-agentic-design-system): The agentic design system at Brandlight.ai, where design ships production React instead of specs.
- [Bizzy - AI business expense tool for freelancers](https://www.machisto.com/work/bizzy-ai-expense-app): A personal proof of concept: I built Bizzy, a fully working advanced AI React expense app, for my own use and to get feedback. Zero-cost to run, with CPA reports and Google Drive sync.
- [monday CRM](https://www.machisto.com/work/monday-crm): Founding product designer for monday sales CRM. I led design from the first concept through the August 2022 launch while the product grew to $100M ARR in three years.
- [Project time tracker](https://www.figma.com/community/plugin/1474479732888779192/project-time-tracker): A Figma plugin that tracks time on projects inside the design file, so freelancers and teams can log hours without leaving their workflow. As of February 2026, fig-stats recorded 184 users and 440 views.
- [monday CRM email campaigns](https://www.machisto.com/work/monday-crm-email-campaigns): Led design vision for monday CRM email campaigns: polished, on-brand emails in minutes, shaped with engineering from prototype through launch and growth.
- [monday CRM quotes and invoices](https://www.machisto.com/work/monday-crm-quotes-invoices): Rebuilt monday CRM invoicing into an industry-standard Quotes & Invoices experience. Satisfaction rose from 3.3 to 4.2, discoverability grew 12%, and retention grew 8%.
- [Design Hamal](https://www.machisto.com/work/design-hamal): I co-led Design Hamal with Orit Dolev and Amiel Preis Blum: a volunteer design operation for aid and advocacy. In its first two weeks, about 1,000 designers joined and nearly 200 requests came in.
- [monday CRM data import](https://www.machisto.com/work/monday-crm-data-import): Redesigned the monday CRM import flow that brings most users in from spreadsheets. Completion rose from 40% to 92%, and overall experience improved by 22%.
- [How a small UX change made a huge impact](https://www.youtube.com/watch?v=a7lSK9hXKbc): A Tel Aviv University talk on how a focused UX change can move product outcomes, with lessons from real product work.
- [monday dashboards](https://www.machisto.com/work/monday-dashboards): Designed data-rich monday dashboard widgets for complex, high-frequency datasets, optimizing for clarity, responsiveness, and usability at enterprise scale.
- [monday Gantt](https://www.machisto.com/work/monday-gantt): Designed an industry-standard Gantt for monday.com Work OS: powerful enough for enterprise waterfall planning, clear enough for everyday teams.
- [Holiday llamas on monday dashboards](https://www.machisto.com/work/monday-holiday-llamas): On the dashboards domain at monday, I gave our llama widget a holiday outfit for the first time. It stuck: users came back each year to see the llamas dress up for the season.
- [Tribu app](https://www.behance.net/gallery/90727195/Tribu-App-(2019)): Led design for Tribu's volunteering platform: two native apps and a CRM that logged a record 11 million volunteering hours within one year of launch.
- [Creative works](https://www.behance.net/eylon): A decade in advertising as creative director at TBWA, Young & Rubicam, and Gitam BBDO, including campaigns for Super-Pharm, AIG, and Toshiba.

## FAQ

### Who is Eylon Goren?

Eylon Goren is Head of Product Design at Brandlight.ai and an AI-native product designer based in Tel Aviv, Israel. He led design for monday CRM as it grew from zero to $100M ARR and builds design systems and AI products.

### What is Eylon's biggest achievement?

Leading design for monday CRM while it grew from concept to $100M ARR in three years, as founding product designer and later Product Design Lead.

### What AI product design work is Eylon known for?

He leads product design for Brandlight, an AI visibility platform, and builds agentic design-to-code workflows. He also built Bizzy, a personal proof of concept: a fully working advanced AI React app for his own use and for feedback. Before that he led design for monday CRM while it grew from concept to $100M ARR.

### Does Eylon work on design systems?

Yes. At Brandlight he built an agentic React design system so design can deliver production code independently. At monday.com he scaled CRM design while keeping craft and consistency across complex SaaS surfaces.

### How can I contact Eylon?

Email d5v5zc@mail.instinct.com, or use LinkedIn, Figma, Behance, Medium, or GitHub on machisto.com.